AMERICAN CREW

With enhanced properties, our new and improved Daily Shampoo will provide moisture balance while cleansing and invigorating hair and scalp. Application: Wet hair thoroughly. Massage a small amount into hair and scalp. Rinse well.

Medium hold with low shine. For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that's beyond 2'' in length. Application: Emulsify between palms and work a small amount evenly through damp or dry hair and style as desired. Features: Lanolin, Beeswax, Glycerin. Benefits: A rich emollient with moisturizing properties, provides a pliable hold, gives hair a thicker and fuller appearance.

High hold with low shine. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. Application: For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired. Features: Lanolin, Cetyl Palmitate, Ceteareth-20, Beeswax. Benefits: Humectant and emollient responsible for unsurpassed hold, an emollient that provides a smooth after feel, a fine conditioner and an excellent emulsifier, protects against moisture loss while providing total control.

Non-flaking formula. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. Features: Dual Polymer Complex, Alcohol Free, Low pH, Carbomer. Benefits: Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair.