МАSKS

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula contained in Joico Blonde Life Brightening masque. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here. Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine. Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose. Application: Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.

Joico Defy Damage mask – valuable ingredients of this intensive treatment penetrate the hair structure, strengthening the hair bonds and making hair healthier and shinier. Hair will be less brittle; it will be more protected from thermal effects. Your hair will be incredibly soft and shiny. Restores bonds in the hair structure Intensively nourishes without weighing the hair down Results after the first use Proactively strengthens the hair, it resists more damage The secret of Defy Damage product line lies in the new damage protection system, which contains the following key ingredients: arginine, moringa seed oil and protective lipids. In addition, this line also contains SmartRelease – a unique system for delivering ingredients to the deeper layers of the hair using liposomes. Rosehip oil, arginine and keratin restore, strengthen and protect the hair from daily damage. Application: Apply to clean, damp hair. Leave in for 5 minutes (depending on hair type). Thoroughly rinse.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Here it is, the holy grail for your hair, the mask that made K-PAK care line so popular! Containing a powerful combination of amino acids and Joico Keratin Smart technology, this 5-minute mask repairs and strengthens damaged hair strands, and instantly restores hair to its healthy look. This hair reconstruction is so precise, so effective, that it is loved by millions of stylists around the world! Rebuilds and re-fortifies damaged hair 64% less breakage Instantly healthier-looking hair Application: Apply to damp hair. Leave in at least 5 minutes. Rinse. For a more hydrating slip, follow with K-PAK Hydrator Intense Treatment.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Here it is, the holy grail for your hair, the mask that made K-PAK care line so popular! Containing a powerful combination of amino acids and Joico Keratin Smart technology, this 5-minute mask repairs and strengthens damaged hair strands, and instantly restores hair to its healthy look. This hair reconstruction is so precise, so effective, that it is loved by millions of stylists around the world! Rebuilds and re-fortifies damaged hair 64% less breakage Instantly healthier-looking hair Application: Apply to damp hair. Leave in at least 5 minutes. Rinse. For a more hydrating slip, follow with K-PAK Hydrator Intense Treatment.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Just one application - and this wonderful Joico K-PAK Color Therapy mask transforms your hair into luxurious glamorous strands. Mirror shine and color as fresh as from the salon - instantly! Hair will not only look healthy but it will also become noticeably stronger. Boosts color vibrancy 9X stronger hair 89% less breakage Instantly healthier-looking hair Application: Apply to clean, damp hair. Leave on 2-5 minutes, then rinse. Style as usual. As a pre-shampoo treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Just one application - and this wonderful Joico K-PAK Color Therapy mask transforms your hair into luxurious glamorous strands. Mirror shine and color as fresh as from the salon - instantly! Hair will not only look healthy but it will also become noticeably stronger. Boosts color vibrancy 9X stronger hair 89% less breakage Instantly healthier-looking hair Application: Apply to clean, damp hair. Leave on 2-5 minutes, then rinse. Style as usual. As a pre-shampoo treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual.

Is your hair thirsty? Try Moisture Recovery, a line of care products from Joico that uses the latest technology to provide 24/7 deep hydration. Enriched with nourishing jojoba oil, this collection gives thick, dry hair the moisture it needs to look shiny. After just one application, softness and shine return, brittleness decreases, dry strands no longer dry out. Want more? 3-5 minutes is all it takes for this mega-moisturizing Joico Moisture Recovery mask to quench the thirst of dry hair strands, increase their strength, reduce breakage, tame frizz, and dramatically increase shine. You will see that not a single strand is dry enough that this treatment cannot restore. Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement Application: Wash hair with Joico Moisture Recovery shampoo. Apply a little bit of the mask on damp hair. Leave it in for 3-5 minutes for deep impact, rinse off. 1-2 applications per week is enough to eliminate excessive stiffness and dryness of the hair.

Is your hair thirsty? Try Moisture Recovery, a line of care products from Joico that uses the latest technology to provide 24/7 deep hydration. Enriched with nourishing jojoba oil, this collection gives thick, dry hair the moisture it needs to look shiny. After just one application, softness and shine return, brittleness decreases, dry strands no longer dry out. Want more? 3-5 minutes is all it takes for this mega-moisturizing Joico Moisture Recovery mask to quench the thirst of dry hair strands, increase their strength, reduce breakage, tame frizz, and dramatically increase shine. You will see that not a single strand is dry enough that this treatment cannot restore. Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement Application: Wash hair with Joico Moisture Recovery shampoo. Apply a little bit of the mask on damp hair. Leave it in for 3-5 minutes for deep impact, rinse off. 1-2 applications per week is enough to eliminate excessive stiffness and dryness of the hair.

Joico Hydra Splash Gelee moisturizing mask for exceptionally fine, dry, and permanently tangled hair. The mask has a light texture, which won’t leave a trace on the hair or weigh it down but will provide the utmost shine and softness. The innovative formula of the gelee mask provides intense hydration, restores softness, gives shine and silkiness, even to the driest of the hairs. Delicate, lightweight formula almost instantly replenishes the lost moisture due to the negative environmental, dyeing or damage caused by hot styling tools. Provides moisture up to 24 hours. The masks main purpose is to restore the healthy shine of the hair without weighing it down. Application: Apply to wet hair. Leave on for 5 minutes. Rinse well. Style as usual. For best results, be sure to apply a small amount of HydraSplash Replenishing Leave-in before blow-drying